Stand out from your competition with olfactory marketing

Many companies already use olfactory marketing in their business strategy when it comes to attracting consumers, thus joining the company’s comprehensive marketing strategy.

Olfactory marketing offers the opportunity to attract customers by helping the product or service to remain in the customer’s memory for longer, as well as increasing sales by up to 30%.

We remember only 5% of what we see, 2% of what we hear and 1% of what we touch. However, 35% of what we smell remains in our memory.

With our service we enrich and improve the brand or product, as well as the union of ties with customers, leading to better evaluations and increasing their confidence.

We focus on three points:

The corporate. We create a unique fragrance that serves as a reference to the brand itself,

The identifier. We use the fragrance to reinforce the identity of the product being sold.

The productive. We use a specific fragrance for the product being sold and reproduce it to increase its effect on potential customers.

Olfactory marketing is gaining importance and entering a period of boom in recent years. The loyalty of companies is increasing, 92% of those who hire a scent dispenser in their establishments keep it for the long term and recommend it.

But olfactory tools do not have to be used separately from the rest: a joint experience with auditory stimuli such as music or pleasant light that work in harmony has a positive effect on their effectiveness.

Benefits of olfactory marketing

Increased sales. Many studies have shown that by using this technique a business can sell up to 30% more.

Improves brand image. A pleasant aroma will make the customer feel comfortable in the establishment and associate that smell with the brand. This will increase the quality and confidence of the service.

Customer loyalty. By including olfactory marketing in the company, the consumer experience will benefit; achieving customer retention and future visits

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